Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices,...
Landing Page Optimization
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More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year
The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers...
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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.
Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median....
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Increase Your Landing Page Speed (By Stealing Our Homework)
If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing...
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How to Create Landing Pages for a Facebook Ad Campaign
When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers...
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Urge Landing Page Visitors to Buy with a Countdown Timer
I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency....
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9 Best Landing Page Design Trends for 2019
Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated...
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How Leading Brands Design Effective Event Registration Landing Pages
Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for...
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Just Landed: Landing Pages on WordPress
We know seamless integration matters – and makes your marketing much easier. That’s why we’re always working hard on our WordPress plugin. And today, I’m...
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Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford
There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is...