Content Marketing 101: How to Repurpose and Update Content
It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published...
Email Marketing
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20 Ways to Create the Perfect Thank You Page (with Examples)
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end...
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15 Email Marketing Metrics & KPIs For Measuring Campaign Success
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure...
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A Detailed Guide to Email Campaigns Localization
Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails...
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5 Thank You Pages That Take Post-Conversion to the Next Level
If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were...
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Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]
Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re...
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4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it...
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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]
It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you...
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Best 15+ Event Invitation Email Templates and Examples You Can Steal
Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that...
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8 Ways to Get More Email Opt-ins from Your Blog
Problem: You want more Email Op-tins from your Email Lists For many people, their email inbox is the wild west. Thousands of emails from hundreds...
