Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing 

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the…

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digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

How Important is the Option to Work Remotely to Employees?

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work How Important is the Option to Work Remotely to Employees? Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to a major shift in how companies do business. Rather than asking their employees to commute to work every day or even at all, many companies…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business 

Content Marketing 101: How to Repurpose and Update Content

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of content, you have to make sure your post gets noticed. No small feat, I know. But, I’m about to make your life a lot easier! Some content marketers like the quantity approach. They like to…

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digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in this guide, we’re going to look at everything you need…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

A Detailed Guide to Email Campaigns Localization

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances. The reason being, only 25.2% of the overall Internet users are English speaking. 19.3% of users are Chinese, Spanish constitute 7.9%, and Arabic 5.2%, Statista reports. Imagine the potential audience you’re missing out on by not localizing…

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digital marketing Email Marketing Online Marketing 

Best 15+ Event Invitation Email Templates and Examples You Can Steal

Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that 31% of marketers believe event marketing is the single-most effective marketing channel. We all know that event marketing is never easy, though: you have to plan everything in advance and put together an effective communication strategy to coordinate your attendees. To make your strategy a success, you have to put together an event invitation email your invitees just can’t resist. Here is a look at…

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digital marketing marketing Online Marketing Small Business 

New Ebook by Neil Patel: How to Build Your Online Business from $0 to $10,000

Thinking about starting your own online business and want to make sure you do it right? Or perhaps you’ve already begun working on a project that you’d like to scale faster? If you answered yes to either of these two questions, make sure you don’t miss out our latest ebook: How to Build Your Online Business from $0 to $10,000, authored by Neil Patel. Why this topic is important Starting an online business has never been easier. You can come up with an idea and start selling it to customers…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing 

8 Ways to Get More Email Opt-ins from Your Blog

Problem: You want more Email Op-tins from your Email Lists For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it’s expected that more than 333 billion emails will be sent and received every day. The result? Consumers are overwhelmed and overloaded by emails. Here’s the kicker: despite the rise in the number…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business 

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert. The good news is that you don’t need a big marketing budget or an overly complex marketing automation software to take advantage of automated emails. If you’re thinking about adding email automation to your digital toolset, then this article will come in handy. Here’s what you’ll learn: What are automated emails How to send automated emails Setting…

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