Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. Though we typically know the T’s are crossed and I’s are dotted, it’s the pesky unknowns us marketers wrestle with before a new product launch that keep us up at night. Things like: Is the…

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Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet). Well, we’ll get to all of that! Today we’ll walk you through everything you need to know about AMP as a marketer and why your Google rep has likely been singing its praises. First up: What is AMP? AMP is a…

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Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve likely got a finite budget your marketing department can put toward them. How are you supposed to know which Martech events are the best bang for your buck? We’ll make it easy for you. I mean, sure, we’re biased, but hear us out. This August’s fifth annual Call to Action Conference is not only: Less expensive than most conferences of its caliber (tickets range from $749—$999 CAD), it’s also designed for…

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