[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages
It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a...
Conversion Optimization
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27 Ecommerce Landing Page Examples to Maximize Sales in 2020
Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash...
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Content Marketing 101: How to Repurpose and Update Content
It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published...
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15 Email Marketing Metrics & KPIs For Measuring Campaign Success
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure...
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A Detailed Guide to Email Campaigns Localization
Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails...
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5 Thank You Pages That Take Post-Conversion to the Next Level
If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were...
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Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)
Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook...
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Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]
Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re...
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10 Ecommerce Landing Page Examples That Maximize Sales
The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other...
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9 Creative Popup Ideas to Make More Money for Your Ecommerce Store
While you may have lots of ideas for running high-converting promotions, making changes to your online store to implement said promotions can be time-consuming and...
