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What Happens Between Clicks and Conversions? [Webinar Recording]

January 30, 2019February 25, 2019 Sarah JeanConversion Marketing, marketing, Webinars0 comment

If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that. One is that marketers behind small, medium, and large businesses alike, have realized the need for optimizing their conversion rates. Throwing more money into paid customer acquisition strategies via Facebook and Google isn’t going to work long-term unless you fix the leaking sales funnel. After all, what’s…

Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

June 26, 2018July 26, 2018 Sarah Jeancall to action, conference, Conversion Marketing, CTAConf, digital marketing, event, marketing, unbounce0 comment

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary (and sometimes cool) part of being a marketer—but not all of them are worth your time. While your typical marketing conference has morphed from weak coffee and dry PowerPoints to free t-shirts and celebrity thought…

See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

June 26, 2018July 26, 2018 Sarah JeanLanding Page Optimization0 comment

Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their own maple syrup. Now—when you think of a typical farmer’s marketing strategy—you might picture a hand-painted sign at a local market, but Liz and Bill run a digital elderberry empire. The couple started as Shopify…

Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check

May 28, 2018November 20, 2018 Sarah JeanLanding Page Optimization0 comment

In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use videos to boost the power of your offer. But how do you know if visitors are actually interacting with your landing page videos? If you’re spending money on producing video content (especially if it’s offer-specific),…