If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that. One is that marketers behind small, medium, and large businesses alike, have …
What Happens Between Clicks and Conversions? [Webinar Recording] Read More »
Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary …
Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution Read More »
Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their …
See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X Read More »
In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use …