March 2020 – Business Marketing 24/7

How We’re Working for You During COVID-19

March 27, 2020March 27, 2020 Sarah Jeancoronavirus, COVID-190 comment

Here at Unbounce, we’re continuing to watch and adapt to COVID-19 as details emerge. But this isn’t business as usual for anybody—it’s uncharted territory, and it’s understandable that many of us are feeling anxious about what comes next. Landing pages are certainly not top-of-mind for you at this time. Right now, you’re concerned about your health, your family, and your community. But if worries about your campaigns and software subscriptions are piling stress onto an already stressful situation, we want to take that pressure off. At Unbounce, we’re doing all…

digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business

How Important is the Option to Work Remotely to Employees?

March 27, 2020March 27, 2020 Sarah Jeanwork from home, work remotely0 comment

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work How Important is the Option to Work Remotely to Employees? Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to a major shift in how companies do business. Rather than asking their employees to commute to work every day or even at all, many companies…

Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing

20 Ways to Create the Perfect Thank You Page (with Examples)

March 27, 2020March 27, 2020 Sarah Jeanbuild email lists, create thank you pages, essential, Landing Pages, thankyou page0 comment

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the…

Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

March 24, 2020March 27, 2020 Sarah JeanCampaign Strategy, software-as-a-service0 comment

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software. Before long, you’re closing your Series A, then your Series B. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of…

Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Marketing Agencies Product

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

March 17, 2020March 27, 2020 Sarah JeanConversion Optimization, ecommerce landing pages, product pages0 comment

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page…

Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business

Content Marketing 101: How to Repurpose and Update Content

March 13, 2020March 27, 2020 Sarah JeanContent Marketing, repurpose blog posts, SEO0 comment

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of content, you have to make sure your post gets noticed. No small feat, I know. But, I’m about to make your life a lot easier! Some content marketers like the quantity approach. They like to…

digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business

20 Ways to Create the Perfect Thank You Page (with Examples)

March 7, 2020March 27, 2020 Sarah Jeanessential, landing page, Thank You Page0 comment

Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

March 3, 2020March 27, 2020 Sarah Jeanemail marketing, email marketing metrics, essential, Measuring Campaign Success0 comment

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in this guide, we’re going to look at everything you need…