February 2020 – Business Marketing 24/7

A Detailed Guide to Email Campaigns Localization

February 20, 2020March 27, 2020 Sarah Jeancontent, email campaigns, Email Campaigns Localization, Localization0 comment

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances. The reason being, only 25.2% of the overall Internet users are English speaking. 19.3% of users are Chinese, Spanish constitute 7.9%, and Arabic 5.2%, Statista reports. Imagine the potential audience you’re missing out on by not localizing…

Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing AI

5 Thank You Pages That Take Post-Conversion to the Next Level

February 19, 2020February 19, 2020 Sarah JeanConversion Optimization, landing page message, Thank You Pages0 comment

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we say?” “Pweese.” Boom—the chunky monkey is yours! For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. If a “thank you” rings hollow,…

Conversion Optimization Landing Page Examples Landing Page Optimization

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

February 14, 2020February 15, 2020 Sarah JeanConversion Optimization, Landing Pages, pre-cart landing0 comment

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. That’s… not awesome. Just a handful of people who see your paid ad will click it, and only a tiny fraction of them will actually convert to a sale.…

Conversion Optimization Email Marketing Landing Page Examples Landing Page Optimization Marketing AI

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

February 13, 2020February 15, 2020 Sarah JeanA/B Testing, Landing Pages, Marketing AI, Optimize Landing Pages0 comment

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice. And why not? There’s plenty of evidence that shows A/B testing works by letting you squeeze more conversions from your existing assets. Brilliant. But if you’re on a small marketing team—heck, you just might be that proverbial…

Conversion Optimization Landing Page Examples Landing Page Optimization

10 Ecommerce Landing Page Examples That Maximize Sales

February 9, 2020February 12, 2020 Sarah Jeanbest ecommerce campaigns, Conversion Optimization, ecommerce land page examples, Landing Pages

The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience. That’s…

Lead Generation Online Marketing

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

February 3, 2020February 12, 2020 Sarah JeanDriving Qualified Google Traffic, Google Traffic, Pay Per Click, Qualified Google Traffic0 comment

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale. Source: Advertising is Inception (SlideShare) Even Google, the search engine powerhouse, can’t create demand where none…