Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation 

2020 Ecommerce Landing Page Best Practices (with 27 Examples)

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask) If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic. As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly…

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Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing Agencies 

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond. Lesson 1: Slow…

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Email Marketing Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies 

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.) While this cycle can be effective in the short term, it’s just not sustainable. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. They…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Product 

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

So, you’re not using your Landing Pages with your Email Marketing? We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? It could be that your emails are writing…

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