marketing Small Business 

Best US Cities for Professional Women

Although the Equal Pay Act was passed in the early 1960s, women in 2019 are in a constant uphill battle to earn the same amount as their male counterparts. The wage gap continues to result in a lower overall median wage for women than for men in the same occupation. Industries based in science and math continue to be dominated by men with remarkably low percentages of the workforce being made up by women. Our team wanted to find out which cities were the best locations for professional women based…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business 

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert. The good news is that you don’t need a big marketing budget or an overly complex marketing automation software to take advantage of automated emails. If you’re thinking about adding email automation to your digital toolset, then this article will come in handy. Here’s what you’ll learn: What are automated emails How to send automated emails Setting…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

What is an Email Blast and How to Send it Right

Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is there a difference? – you may ask. We’ll talk about this in a moment. You’ll also learn about the best practices you should follow when sending your email blasts and examples for you to get inspired by. If you’d rather learn the basics…

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Conversion Optimization Landing Page Optimization marketing Online Marketing 

A Beginner’s Guide to Squeeze Pages

Are you unhappy with the number of leads your company website’s generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website. *dun dun duuuun* Don’t worry, though. I’m not going to tell you to redesign it. Instead, I suggest that you create a squeeze page. And then drive traffic to it, skipping your company homepage. Feeling slightly hesitant? Good, we’ll answer all the questions that might be popping into your mind right now. In this beginner’s guide to squeeze pages,…

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Email Marketing marketing Online Marketing Small Business Webinars 

How Do Webinars Work? A Beginner’s Guide to Webinar Marketing

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them. What is a webinar? Webinars (web seminars) are video presentations, workshops, or lectures hosted online. They are usually business-related and allow you to share your knowledge with virtually anyone in the world. Web presentations are a highly interactive form of marketing…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing 

How to Design a High-Converting Ecommerce Landing Page

The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy. Landing pages seem to be very easy to design, and the market has plenty of intuitive tools that can help you prepare them. On the other hand, it takes some time and knowledge to create a high-converting ecommerce landing page. Read on to find out how to do that. Let’s define a landing page A…

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digital marketing Email Marketing marketing Online Marketing Small Business 

Emails Going to Spam? 12 Reasons Why and What You Can Do About It

Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix most of these issues all by yourself as they’re directly related either to what’s inside of your email messages or how you build and manage your email lists. Only a few will require some additional help…

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Email Marketing marketing Online Marketing Small Business 

The Business Jargon & Buzzwords You Love to Hate

If you work in a business setting, you’ve probably heard, or even used, at least one of the many cliche business terms that float around most offices. From bosses strategizing on how to get the “biggest bang for their buck” to a coworker sending you a slightly passive-aggressive email that starts with “Just a friendly reminder…”, it’s everywhere and it can be equal parts annoying and exhausting. Business jargon has become so overused that it often lessens the impact of what’s being said and undermines the credibility of whoever is…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

How to Marry SEO with Email Marketing and Catapult Your Rankings

Email marketing has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates. On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and content marketing have the lowest cost per lead (CPL). But, what if you can marry the two? As you’ll see later in the article, the clicks from email subscribers trigger a positive cycle of engagement…

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Key Insights from the New Email Marketing Benchmarks Report Q1-Q2 2019

Email marketing strategies and their effectiveness change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average performance results achieved by companies in your industry To make that easier, we’ve once again updated our Email Marketing Benchmarks report to bring you the latest email marketing statistics. With these, you’ll be able to check and see how you compare in terms of email open rates, click-through rates, click-to-open rates, and other fundamental email marketing metrics with those scored by…

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