Using Engagement for Contact List Segmentation

Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results. What is engagement in email marketing? Engagement is one of the most critical metrics in email marketing. By engagement in this context, we mean if our contacts actively open and click the links in our emails. Following engagement as a key metric makes sense. When people open and click the links in your…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

What Makes A Good Holiday Email Campaign ( 8 Examples)

Good Holiday Email Campaigns Ah, holidays – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter. To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered eight inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good. Let’s get you all prepped up for the holiday campaigns now,…

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Urge Landing Page Visitors to Buy with a Countdown Timer

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Sounds interesting? Then read on to learn more about the countdown timer and why you should start using it to let your prospects know how much time they have until your offer expires. Editor’s note: We’ve recently updated the countdown timer element. From now on, you have two options: a timer that counts down to a specific date and time (e.g. time left till Black…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

25 Lead Magnet Ideas to Help You Build Your Email List Faster

Struggling to get more leads for your business? Let’s talk about lead magnets, then – the single most important element of any effective lead generation strategy. In today’s post, I’m going to define what lead magnets are and how you should go about choosing one to generate leads effectively. I’ll also provide a list of 25 lead magnet ideas and examples you’ll be able to use in your own marketing campaigns. Let’s get to it. What is a lead magnet? A lead magnet is a free incentive that you give…

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