Email Marketing Online Marketing Small Business 

Make Your Employee Newsletter a Winner

Although they’re “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a strong employee newsletter can serve an important role inside the organization. Things you should know about Internal Email Newsletters: Objectives of employee newsletters Elements of effective employee email newsletters Pointers for writing better internal email newsletters Recommended internal newsletter content Conclusion Objectives of employee newsletters Before going into how to…

Read More

27 Newsletter Ideas with Inspiring Examples

The majority of people prefer receiving communication from companies through email (73% according to the DMA research), that’s why newsletters remain the essence of online marketing for most businesses. If done right, they effectively turn subscribers into satisfied customers and are a reliable source of revenue for your business. This article will provide you with some useful information to help you create great newsletters. If you feel like you need a general overview of email marketing first, here’s an extensive article that will provide you with context for your newsletters:…

Read More
Blogging Landing Page Optimization marketing Online Marketing Small Business 

Blogging in 2019: Marketing Benefits and Best Practices

In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up your business game, your content strategy should still involve blogging, as there are great marketing benefits of it. Featuring a blog as part of your website significantly increases your chances of being ranked higher in search engines. Also, businesses that use blogging in their content marketing campaigns have increased chances…

Read More
Conversion Optimization digital marketing Email Marketing Funnels Landing Page Optimization marketing Online Marketing 

Introducing GetResponse Autofunnel – Now Available for Everyone

Huge news! Autofunnel is now live and available to all GetResponse customers! And everyone can test it for free for 30 days, no matter their GetResponse plan. [UPDATE] Autofunnel is now available to all accounts – free for 30 days All existing GetResponse accounts now get 30-day free access to the tool. Just log in to your GetResponse account and look for Autofunnel in the navigation bar. If you set up a free trial now, you’ll also get access to Autofunnel for the entire duration of your trial period. Pricing…

Read More
digital marketing Email Marketing Funnels Landing Page Optimization marketing Online Marketing 

How to Build a Lead Funnel That Actually Works

Lead generation is important – I’m sure you know that already. Too often, though, we’re becoming too busy with other tasks we enjoy doing more and we neglect the lead generation process altogether. And that’s a huge mistake. Leads that turn into customers are the ones who pay your bills. Even if you have the best business idea, it won’t matter. If you’ve got no leads, your business will sink. The same goes if you to attract the wrong kind of audience. So, how do you generate leads that turn…

Read More
Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business 

How to Increase Higher Education Student Engagement with Marketing

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create a sense of urgency. But why exactly is this the case? Consumers attach the same personality characteristics to brands that they do to people. Yet, this is about a lot more than creating a sense of…

Read More
Email Marketing Landing Page Optimization Online Marketing Webinars 

How to Design a Perfect Webinar Invitation Email

So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them. Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately. In this article, we break down the different components that go into a…

Read More
Conversion Optimization digital marketing Email Marketing marketing Online Marketing 

12 User Onboarding Email Best Practices for SaaS Companies

Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!) User onboarding emails are the first step in the onboarding UX and signup flows. Once a user signs up, an email is sent to that user. Each company has their own approach, but they all have one purpose – to educate and guide new users.…

Read More
Conversion Optimization digital marketing Email Marketing Landing Page Optimization 

A Guide to Email Drip Campaigns

You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Most marketers put years of work into learning the trade. That’s because there’s a lot to learn. But, the basics of email marketing are remarkably simple. Today I’m going to run you through some of the most important things I’ve learned about developing an email marketing…

Read More

9 Preheader Text Mistakes that Nosedive Your Email Open Rates

Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all— email. In such a highly competitive environment you have to go an extra mile to succeed with your email marketing campaigns. Success starts with subscribers opening your emails; otherwise your campaign’s dead in the water. But how do you get your nose in front in the tight race for the inbox? Stretch every element of your campaign,…

Read More