Email Marketing marketing Online Marketing Small Business 

25 Lead Magnet Ideas to Help You Build Your Email List Faster

Email marketing seems to be enjoying a renaissance in its popularity in the last couple of years. Suddenly, from being that one kid whom nobody ever invited to the parties, email marketing’s turned into the channel that arrives fashionably late and gets the party started. The above is a bit of an exaggeration, but you know what I’m trying to say here. The reason for this is simple. Marketers want more leads. Getting them through other marketing channels is becoming more expensive. And the number one benefit of email marketing…

Read More
Email Marketing marketing Online Marketing Small Business 

12 User Onboarding Email Best Practices for SaaS Companies

Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!) User onboarding emails are the first step in the onboarding UX and signup flows. Once a user signs up, an email is sent to that user. Each company has their own approach, but they all have one purpose – to educate and guide new users.…

Read More
marketing Online Marketing 

What is the Right Newsletter Frequency?

If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a long-term recipe for success either. It’s a careful balance between too little and too much. In recent years, top US email marketers have been increasing their email frequency, as AlchemyWorx research shows. They used data from EDS Analyst to compare how email volumes have changed between 2013 and 2017 for the top 200 US senders. Compared on the…

Read More
Email Marketing marketing Small Business 

9 Email Preheader Mistakes that Nosedive Your Email Open Rates

What is email preheader text? Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all— email. In such a highly competitive environment you have to go an extra mile to succeed with your email marketing campaigns. Success starts with subscribers opening your emails; otherwise your campaign’s dead in the water. But how do you get your nose in front in the tight race for the inbox? Stretch…

Read More
call to action Landing Page Optimization marketing Online Marketing 

Are You Putting Your Landing Page CTAs in the Right Place?

Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who visit your website. Sign Up for Your Free Trial Download the eBook Buy It Here All of these messages help move people toward achieving a goal. To do that, they need to be clear, obvious, and easy to find. Placing your messages where your visitors are looking is probably the most important action you can take with your CTAs. So, how do you know you’ve…

Read More
Conversion Optimization Lead Generation 

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. I don’t blame them, of course. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few…

Read More
Conversion Optimization Landing Page Examples Lead Generation Pay Per Click 

Mobile Landing Page Examples That Seriously Set the Bar

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do. But before…

Read More
Conversion Optimization Landing Page Examples Landing Page Optimization Pay Per Click 

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.) The first step in marketing your iPhone or Android…

Read More
Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Pay Per Click Product 

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. (In fact, Google tells us that 53% of your potential mobile conversions are…

Read More