Conversion Optimization Landing Page Optimization Pay Per Click 

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. However, as the years roll by, you begin to notice that SKAGs are…

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Conversion Optimization Lead Generation Marketing Strategies Pay Per Click 

How To Choose the Right Ad Platform for Your Business

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram. And LinkedIn is dying, right? (Everybody knows it, right?) So how do you know where you should be advertising for your business…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Increase Your Landing Page Speed (By Stealing Our Homework)

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be thinking fast. But are we? To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster. Just 56% of marketers are…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. So why are conversions and costs not budging? The problem is that while ‘best practices’ can be helpful, they’re not enough. You need to rethink how those PPC landing pages…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know every agency out there is saying the exact. same. thing. It helps to have something extra in your proverbial utility belt—something to offer outside your stellar services that sets your agency apart. Something like The Unbounce…

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marketing Marketing Strategies Online Marketing Pay Per Click 

How to Use PPC Campaigns to Enroll More Students?

For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in which to recruit and enroll new students. You may find that Pay Per Click advertising (PPC) may be the answer to all of your problems… And it might. However, as with any form of advertising, PPC has its caveats. Competition is rife and fierce, and costs per click can be…

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Email Marketing marketing Online Marketing 

9 Higher Education Email Marketing Strategies for Better Student Enrollment

Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking information about products and services. They search from different devices across multiple platforms throughout the day to learn, to compare, to ask questions and to buy. In this environment, email seems old fashioned, an outdated…

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Blogging marketing Online Marketing 

Blogging in 2019: Marketing Benefits and Best Practices

In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up your business game, your content strategy should still involve blogging, as there are great marketing benefits of it. Featuring a blog as part of your website significantly increases your chances of being ranked higher in search engines. Also, businesses that use blogging in their content marketing campaigns have increased chances…

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Conversion Optimization Funnels Lead Generation 

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention. Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every…

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Email Marketing marketing Online Marketing Small Business 

A Guide to Email Drip Campaigns

You’ve probably read a lot of case studies about email drip campaigns and people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Most marketers put years of work into learning the trade. That’s because there’s a lot to learn. But, the basics of email marketing are remarkably simple. Today I’m going to run you through some of the most important things I’ve learned about…

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