marketing Marketing Strategies Online Marketing 

Plan Your Campaigns with Our 2019 Holiday Retail Calendar

Call me crazy, but I love returning to work after the Christmas break. Everything’s slowly picking back up after the sales craze (and awkward family festivities!) Finally, there’s time to breathe and reflect on what you did last year – and consider what’s next. The start of the new year is perfect for planning upcoming marketing campaigns, product launches, or events you want to attend. And to make all that easier, we’ve whipped up something special for you: Our 2019 Holiday Retail Calendar It has all the major retail holidays…

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Landing Page Optimization marketing Online Marketing 

How to Create Landing Pages for a Facebook Ad Campaign

When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on Facebook and most of them spend more hours a day on the platform than on any other website whatsoever. As of consequence, it’s only obvious to use Facebook as solid marketing and advertising platform. Facebook is the most popular social media platform with over 79% of the Americans using it.…

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Email Marketing marketing Online Marketing 

Email Marketing Best Practices for 2019

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. But if you want higher opens, clicks, and conversions, you have to get your hands dirty and start optimizing your email campaigns. It’s the only way to beat the average email open and click-through rates over the long-term. So how do you actually do it? If you’re just getting started, read our beginners guide to email marketing first. Already know your way around? Read on and follow…

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Email Marketing marketing Marketing Strategies Online Marketing 

Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Email marketing strategies and tactics change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry. To make that easier, we’ve once again updated our Email Marketing Benchmarks report. So you can track email opens, click-through rates, and other essential email marketing metrics. This time, we analyzed over four billion emails sent by our customers between July and December 2018. Below, you’ll see a snapshot of the key findings. Prefer to dive into the…

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Email Marketing marketing Online Marketing Webinars 

How to Design a Perfect Webinar Invitation Email

So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them. Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately. In this article, we break down the different components that go into a…

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marketing Online Marketing Small Business 

11 Valentine’s Day Email Campaign Ideas for 2019

February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email revenue? Here are some quick-win strategies for transforming your newsletter into a Valentine’s Day conversion machine! Best of all? You can use most of these Valentine’s day newsletter ideas for other occasions, too. 1.…

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