You are here

Month: January 2019

Conversion Marketing marketing Online Marketing Small Business 

What Happens Between Clicks and Conversions? [Webinar Recording]

Sarah Jean, , 0 comment

If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that. One is that marketers behind small, medium, and large businesses alike, have realized the need for optimizing their conversion rates. Throwing more money into paid customer acquisition strategies via Facebook and Google isn’t going to work long-term unless you fix the leaking sales funnel. After all, what’s…

Read More
Email Marketing Online Marketing 

How to Use Email Marketing for Ecommerce

Sarah Jean, , , 0 comment

Setting up an ecommerce business is easy. You can build an online store in a couple of days and start shipping products you haven’t even seen with your own eyes. But what’s hard is setting up an ecommerce business that: is different than other online stores in the same category continues selling its products throughout the year – not only during the big holidays like Black Friday or Cyber Monday. So, when I say that setting up an ecommerce business is easy, I don’t actually mean that starting and growing…

Read More
marketing Marketing Strategies Social Media 

How to Increase Higher Education Student Engagement with Marketing

Sarah Jean, , 0 comment

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create a sense of urgency. But why exactly is this the case? Consumers attach the same personality characteristics to brands that they do to people. Yet, this is about a lot more than creating a sense of…

Read More
Landing Page Optimization marketing Online Marketing Small Business 

Urge Landing Page Visitors to Buy with a Countdown Timer

Sarah Jean, , , 0 comment

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Add a countdown timer and let your prospects know how much time they have until your offer expires. We know that the average attention span of a visitor is now down to 8 seconds. That’s why you should design each of your landing pages to capture as much attention as possible. Today, online marketers use countless persuasive tactics based on human psychology to claim the…

Read More
marketing Online Marketing Pay Per Click 

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It

Sarah Jean, , 0 comment

2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control. As much as we would all love PPC tactics (and SEO for that matter) to stay the same, they don’t. Platforms change, provide new features and updates, and even dictate the new direction of advertising. PPC is changing dramatically. In the last year alone, Google dramatically shifted AdWords into Google Ads, bringing countless new updates and features along with it. To meet these new…

Read More