December 2018 – Business Marketing 24/7

Best Tech and Marketing Blogs: Roundup for December 2018

December 29, 2018December 31, 2018 Sarah Jeanmarketing, marketing blogs 20180 comment

In this month’s roundup of the best of the best in tech and marketing blogs, our researchers found the following helpful articles: Amit Agarwal, Digital Inspirations, www.labnol.org In a December 3rd post found on Digital Inspirations, Amit Agarwal discusses the importance of taking advantage of push notifications for Google forms for mobile phones to help keep your business productivity surging forward. Simple to install, these notifications can be customized for smartphones and tablets and enable you to read submitted forms from your device as well as to forward along automated…

Landing Page Optimization marketing Online Marketing

9 Best Landing Page Design Trends for 2019

December 19, 2018December 31, 2018 Sarah JeanLanding page trends for 2019, marketing0 comment

Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visitors that you’re on the ball. That goes double if your page is the first time someone sees a trend, so the sooner your update yours, the better. That’s what this article is about. At 99designs, there are process hundreds of design requests every…

marketing Online Marketing Small Business

The CHEAPSKATE Approach to Ecommerce Marketing

December 11, 2018December 12, 2018 Sarah JeanEcommerce, Ecommerce Marketing, marketing0 comment

C-H-E-A-P-S-K-A-T-E: 10 Ways to Boost Your Ecommerce Business with Low-Cost Marketing Tactics Who are you calling CHEAPSKATE? No one likes to be called a “cheapskate.” However, today cheapskate is a good thing. Wear the badge with honor. You see, CHEAPSKATE is an acronym I created to unravel a series of ways you can boost your ecommerce business with some highly economical sales and marketing methods. I’m going to riff a bit on each letter and offer tips for various ways you can execute each tactic. Here’s a preview of what…

event Landing Page Optimization

How Leading Brands Design Effective Event Registration Landing Pages

December 7, 2018December 12, 2018 Sarah Jeanevent registration landing page, landing page, marketing0 comment

Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your event registration strategy should include elements of the following examples as well as your own personal take on each approach. Increasing event contacts and session registrations is a high priority task for event marketers. This is why it’s so important to use your landing page to make a great first…

Email Marketing Small Business

Email Marketing Metrics: Everything You Need to Know

December 5, 2018December 5, 2018 Sarah Jeanemail marketing metrics, email marketing tips0 comment

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you see how email impacts your business performance. So in this guide, we’re going to look at all the key metrics you need. The ones you see in your email marketing platform dashboard, and the ones you can only calculate yourself – once you know…