marketing Online Marketing Small Business 

Best Tech and Marketing Blogs: Roundup for December 2018

In this month’s roundup of the best of the best in tech and marketing blogs, our researchers found the following helpful articles: Amit Agarwal, Digital Inspirations, www.labnol.org In a December 3rd post found on Digital Inspirations, Amit Agarwal discusses the importance of taking advantage of push notifications for Google forms for mobile phones to help keep your business productivity surging forward. Simple to install, these notifications can be customized for smartphones and tablets and enable you to read submitted forms from your device as well as to forward along automated…

Read More
marketing Online Marketing Social Media 

The Ultimate Step-by-step Facebook Retargeting Guide

This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in love with that sleek and stylish phone. But you’re concerned that it would cost you a kidney. So, you go back to Google to search for similar phones that fit your budget. Et voila! There’s the same phone of your dreams with a better offer in an ad. Looking at…

Read More
Landing Page Optimization marketing Online Marketing 

9 Best Landing Page Design Trends for 2019

Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visitors that you’re on the ball. That goes double if your page is the first time someone sees a trend, so the sooner your update yours, the better. That’s what this article is about. At 99designs, there are process hundreds of design requests every…

Read More
Email Marketing Social Media 

What are Marketing Channels and How They Work Together (Updated for 2018)

We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths? If you’re going to use any marketing channel effectively, you need to know how to use it properly. That includes knowing what works well for each medium. Social media, with some exceptions (I’m looking at you, Instagram),…

Read More
marketing Online Marketing Small Business 

The CHEAPSKATE Approach to Ecommerce Marketing

C-H-E-A-P-S-K-A-T-E: 10 Ways to Boost Your Ecommerce Business with Low-Cost Marketing Tactics Who are you calling CHEAPSKATE? No one likes to be called a “cheapskate.” However, today cheapskate is a good thing. Wear the badge with honor. You see, CHEAPSKATE is an acronym I created to unravel a series of ways you can boost your ecommerce business with some highly economical sales and marketing methods. I’m going to riff a bit on each letter and offer tips for various ways you can execute each tactic. Here’s a preview of what…

Read More
event Landing Page Optimization 

How Leading Brands Design Effective Event Registration Landing Pages

Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your event registration strategy should include elements of the following examples as well as your own personal take on each approach. Increasing event contacts and session registrations is a high priority task for event marketers. This is why it’s so important to use your landing page to make a great first…

Read More
Email Marketing Small Business 

Email Marketing Metrics: Everything You Need to Know

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you see how email impacts your business performance. So in this guide, we’re going to look at all the key metrics you need. The ones you see in your email marketing platform dashboard, and the ones you can only calculate yourself – once you know…

Read More