How Small and Medium Businesses Deal with Work-Life Balance
This is one of the biggest problems I have encountered during my research in the Work-Life Balance of many Small and Medium Business owners. What...
Month: November 2018
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Inspiring Holiday Email Campaigns and What Makes Them So Good
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website...
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Small Business Marketing for Less
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of...
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5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI...
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Biggest Mistakes I Made with Content Marketing
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound...
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Why Entrepreneurs Fail at Personal Branding
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes...
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Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing
I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and...
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How to Create a Perfect Testimonial Video
Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news:...
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Read a Book Day: Our Team’s Recommendations
It’s September 6th, a day marked red in every bibliophile’s calendar – National Read a Book Day. Today’s fun holiday inspires us all to unwind,...
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30+ Automated Emails You Should Be Sending Today
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it...