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Month: November 2018

PRODUCTIVITY Small Business 

How Small and Medium Businesses Deal with Work-Life Balance

Sarah Jean, 0 comment

This is one of the biggest problems I have encountered during my research in the Work-Life Balance of many Small and Medium Business owners. What I have found is there’s one point missing from the many studies on work-life balance. It’s the story of little- and mid-sized company owner, that must find a balance in his work and family life. So we decided to find how entrepreneurs and also online marketers work, their requirements as well as routines when stabilizing company as well as life, as well as just how…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Inspiring Holiday Email Campaigns and What Makes Them So Good

Sarah Jean, 0 comment

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store. One of the most…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Small Business Marketing for Less

Sarah Jean0 comment

Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business up for a stagnant year of potential profit regression. If you’re intimidated by marketing and assume you can’t afford to put a strategy or budget in place, it’s time to get creative. To see a…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI

Sarah Jean, 0 comment

As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the first visit to your website. Research from Eisenberg Holdings reveals that the average business spends just $1 on conversions and user experience for every $92 spent on generating traffic. This explains why many ecommerce businesses…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Biggest Mistakes I Made with Content Marketing

Sarah Jean, 0 comment

Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing content for the web, I’ve made some mistakes along the way that helped me learn to write and plan out better content. Here are some of those mistakes, as well as ways to prevent them…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Why Entrepreneurs Fail at Personal Branding

Sarah Jean0 comment

Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: many people prefer the personal touch – they want to buy from those whom they’re familiar with. If they respect, like and trust you, they’re more likely to buy from you. For this to happen,…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing

Sarah Jean, 0 comment

I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. What? It’s not a hype, it’s the truth! Guess who overtook again? Traffic from Google sites. No surprises. In August 2018, content social sharing is down to 50% as compared to 2015. Which means your…

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marketing PRODUCTIVITY 

How to Create a Perfect Testimonial Video

Sarah Jean0 comment

Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news: that’s not enough. Reading some cold and distant text is definitely not as attractive as watching and listening to your happy clients endorsing your brand. Audiovisual images bring much more trust to what they’re saying, and that will surely close more sales for your business. In fact, 85% of consumers trust online reviews as much as personal recommendations. When featured as the main attraction on…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Read a Book Day: Our Team’s Recommendations

Sarah Jean0 comment

It’s September 6th, a day marked red in every bibliophile’s calendar – National Read a Book Day. Today’s fun holiday inspires us all to unwind, cosy up with a cup of tea, and grab a book. It may be the one you’ve already read and wanted to get back to for a long time. Or, it could be the book that’s been sitting on your shelf for a bit too long. It doesn’t matter if it’s a guide, a memoir, the newest business bible that generates all the fuss this…

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AUTOMATION marketing PLATFORM Webinars 

30+ Automated Emails You Should Be Sending Today

Sarah Jean0 comment

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep coming back for more ideas. [Editor’s note: This article was last updated in September, 2018] What are automated emails? Just like your out-of-office replies, email marketing campaigns don’t have to be sent manually. Using autoresponders…

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