marketing PLATFORM 

5 Ways to Get More Leads from Your Cold Emails

According to research, an average person receives 145 emails every day and deletes almost 85% of them even without checking. The statistics might appear scary, but you should see the bright side too. With some good practices, you can land on the list of that 15% of emails which are opened, read and followed. I’ll tell you how to do so, but before we proceed, check out these stats on cold call attempts: 1% of cold calls are converted into prospective clients – Keller Research Center. According to the report…

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marketing PLATFORM 

5 Reasons Why Your Website Traffic is Down

Your website traffic is down, and you’re wondering why. It’s quite a puzzle, isn’t it? You’ve thought of all possible reasons, and none of them seem to explain it. You may be able to spot one thing here and another there, but can’t pinpoint the key reasons for such a decline. No worries. Here’s a list of top 5 reasons why your website traffic isn’t what it used to be: 1. Not investing in SEO With better ranking, the chances of getting steady website traffic significantly improve. Remember, don’t optimize…

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Landing Page Optimization PLATFORM 

Just Landed: Landing Pages on WordPress

We know seamless integration matters – and makes your marketing much easier. That’s why we’re always working hard on our WordPress plugin. And today, I’m excited to announce you can now use it to publish your landing pages within WordPress. That means no more coding each page. Just create one in the easy GetResponse landing page editor, then pick your page in WordPress, assign a directory name, and publish it. Better yet, you can use your own domain. So for example, your landing page can be found at http://yourdomain.com/your-landing-page. And…

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digital marketing marketing 

What are the Top Metrics to Quantify Your Blog’s Future Success

A lot more crucial metrics to think about are the ones that directly connect to your profits. Stats like conversion prices, subscriber counts, as well as inbound web links are a lot more likely to impact your blog site’s success over time. You’ve possibly heard countless times that having a blog site for your business is a fantastic means to enhance web website traffic, increase brand name understanding, and bring in those leads. Do you understand exactly how to determine the success of your blog site? Let’s delve a little…

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marketing 

4 Signs That Your Social Media Campaign is Desperately Failing

Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales. However, there can be problems. The first one is a social media campaign that doesn’t even work. All that money, all that time, and all that effort could be for nothing. The second problem is that it isn’t always easy to know if a campaign is failing or not. Traffic…

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marketing 

Boost Your Brand’s Social Selling Through Employee Advocacy

Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media. The reason? Focusing on the needs of their target audience – a strategy called social selling. Salespeople can engage with prospects as they guide them through their brand’s buyer’s journey. So, they’re not only able to speed up the process. They also increase the…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

6 Things a Quality Email Marketing Campaign Can Do for You

Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that emails can bring. Here’s everything that a quality email marketing campaign can do for your business: Improved branding. Better targeting. Personalized…

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AUTOMATION marketing PRODUCTIVITY 

Improving Email Marketing Performance Through Organizational Design

Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance. What’s the minimum time between deciding to create a newsletter and pressing the “send” button? How does the orchestration of global campaigns among multiple countries work? The answers to these and other questions impact the value delivered by email marketing as much as…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

How to Ask Your Customers Questions and Get Feedback

Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback. Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many companies spending tens of thousands of dollars on consumer research because it’s an insight into what’s working well and what needs to be improved. The input of leads and customers helps ensure the end product…

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marketing PRODUCTIVITY 

Small Business Marketing for Less

Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business up for a stagnant year of potential profit regression. If you’re intimidated by marketing and assume you can’t afford to put a strategy or budget in place, it’s time to get creative. To see a…

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