The Secrets Behind Creating Great Marketing Videos

Being one of the most used and searched on the web, we all know by now that video content is here to stay. Today I’ll tell you what it takes to produce great marketing videos (from a short commercial to a whiteboard video). But first, let’s see some statistics: The average user spends 88% more time on a website with video 60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing. Let’s dive into it. What types of…

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How to Get More Done with Less Effort #WorldProductivityDay

June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave you frustrated, confused, and with no time for actual work. And what about free time? Productive people – people who get stuff done – they all have no life, right? Well, maybe they do it wrong. If you feel like you’re doing everything you can, hardly ever having time to…

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How Email Marketing Automation Can Help Small Businesses

Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why. Email automation allows you to send relevant and timely emails, personalized to the subscribers’ interests. With the help of software and data, email automation focuses on the email marketing triad: Send the right message to the right person at the right time. For small businesses,…

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