Month: July 2018

Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if those things weren’t enough, seasonality throws a wrench into the works when it comes to email marketing, for some reasons, including: all metrics vary based on your season, customers subscribe to your list for different reasons at different times of the year, a great email during the upswing may make…

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Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day marketer. But, segmentation can mean something different when you’re running an event marketing campaign. While the same general rules apply, understanding what to segment, and how to manage these contacts as an event marketer is not…

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We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions. If you’ve followed us for a while, you might have noticed that we often work with industry experts to bring you the most useful marketing knowledge, helping you create more successful campaigns. Today, we are excited to announce our first partnership with a marketing expert for our marketing…

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A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity. However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what they want. Then, respond in meaningful ways. “Social media is really about having a conversation,” said Keith Gutierrez, VP of Inbound Growth at Modgility, a marketing agency. “A lot of people get social media wrong because…

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There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you know it’s true. If you don’t know of what I’m talking about, here’s a great example: Whiteboard animation has a clean style, with just three key elements: a white background, a continuous black drawing, and…

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