How to Succeed at Email Marketing in Seasonal Businesses
Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related...
Month: July 2018
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Email Segmentation For Event Marketing Campaigns
Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has...
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How to Create a Time-Saving Email Marketing Schedule That Works
Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email...
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Expert-Approved Templates Now Available in Marketing Automation
We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates...
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7 Times Brands Used Social Media to Make Customers Happy
A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name...
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Best Ways to Upgrade Your Landing Pages
Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website...
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Email Marketing Excellence 2018: Top Tips and Insights [Webinar Recording]
Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content...
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GDPR Emails – 6 Lessons from a Copywriter’s Inbox
I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me,...
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How Email Marketing Automation Can Help Small Businesses
Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses....
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How to Produce An Effective Whiteboard Animation Video
There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard...