AUTOMATION marketing PLATFORM PRODUCTIVITY Webinars 

How to Succeed at Email Marketing in Seasonal Businesses

Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if those things weren’t enough, seasonality throws a wrench into the works when it comes to email marketing, for some reasons, including: all metrics vary based on your season, customers subscribe to your list for different reasons at different times of the year, a great email during the upswing may make…

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AUTOMATION marketing PLATFORM PRODUCTIVITY Webinars 

Email Segmentation For Event Marketing Campaigns

Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day marketer. But, segmentation can mean something different when you’re running an event marketing campaign. While the same general rules apply, understanding what to segment, and how to manage these contacts as an event marketer is not…

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AUTOMATION marketing PRODUCTIVITY 

How to Create a Time-Saving Email Marketing Schedule That Works

Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email marketing. That’s 4x higher than other types of marketing strategies. But as with other marketing strategies, managing an email marketing campaign can quickly turn into a time sucker if you’re not careful. Part of this is because creating, implementing, and monitoring an email marketing campaign takes a lot of work. In fact, over 68% of brands using email marketing spend up to a whole week…

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AUTOMATION marketing PLATFORM PRODUCTIVITY Webinars 

Expert-Approved Templates Now Available in Marketing Automation

We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions. If you’ve followed us for a while, you might have noticed that we often work with industry experts to bring you the most useful marketing knowledge, helping you create more successful campaigns. Today, we are excited to announce our first partnership with a marketing expert for our marketing…

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AUTOMATION marketing PLATFORM PRODUCTIVITY Webinars 

7 Times Brands Used Social Media to Make Customers Happy

A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity. However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what they want. Then, respond in meaningful ways. “Social media is really about having a conversation,” said Keith Gutierrez, VP of Inbound Growth at Modgility, a marketing agency. “A lot of people get social media wrong because…

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AUTOMATION marketing PRODUCTIVITY 

Best Ways to Upgrade Your Landing Pages

Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of curb appeal. It’s why so many brands put their best assets there. But if you don’t put just as much work into optimizing all the other ways users reach your landing page, you could be…

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Email Marketing Excellence 2018: Top Tips and Insights [Webinar Recording]

Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings and top tips to improve your marketing performance. Here’s a sneak peek. Is this report for me? This year we surveyed 585 marketers from 181 countries, across 19 industries (44% B2C, 19% B2B, and 37% both). This makes the report a valuable resource for: email marketing and automation specialists who…

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GDPR Emails – 6 Lessons from a Copywriter’s Inbox

I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked to their audiences about GDPR-related changes. Hope you can still bear some! There were two types of GDPRmails (mind if I call them that?): ones that listed the changes in privacy policies, terms of service,…

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AUTOMATION marketing PLATFORM PRODUCTIVITY Webinars 

How to Produce An Effective Whiteboard Animation Video

There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you know it’s true. If you don’t know of what I’m talking about, here’s a great example: Whiteboard animation has a clean style, with just three key elements: a white background, a continuous black drawing, and…

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Top Questions about GDPR in Email Marketing

GDPR became applicable on May 25th, 2018. Not a single day has gone by without hearing or reading about how it changes the way we do business and how much marketers will lose in the long run. And what we hear is only partly true. Implementing all the necessary changes to stay compliant with GDPR isn’t an easy thing. We’ve been there, too. Hey, we’ve even shared our GDPR Plan, which you might have seen on the blog before. To make your lives a little bit easier, we’ve decided to…

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