See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their own maple syrup. Now—when you think of a typical farmer’s marketing strategy—you might picture a hand-painted sign at a local market, but Liz and Bill run a digital elderberry empire. The couple started as Shopify…

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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary (and sometimes cool) part of being a marketer—but not all of them are worth your time. While your typical marketing conference has morphed from weak coffee and dry PowerPoints to free t-shirts and celebrity thought…

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t…

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Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. Though we typically know the T’s are crossed and I’s are dotted, it’s the pesky unknowns us marketers wrestle with before a new product launch that keep us up at night. Things like: Is the…

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How to Make Your Unbounce Landing Pages GDPR Compliant

You might not wake up each morning thinking about data privacy and security but, like it or not, Facebook’s recent move makes it an issue you can’t dismiss. Long before Mark Zuckerberg sat before congress in the face of the Cambridge Analytica scandal, explaining how Facebook uses personal data, the European Union started getting especially serious about data protection and privacy. And so, on May 25 2018, the EU’s General Data Protection Regulation (GDPR) goes into effect. In a nutshell, the GDPR legislation gives everyone in the EU greater privacy…

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Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet). Well, we’ll get to all of that! Today we’ll walk you through everything you need to know about AMP as a marketer and why your Google rep has likely been singing its praises. First up: What is AMP? AMP is a…

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Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve likely got a finite budget your marketing department can put toward them. How are you supposed to know which Martech events are the best bang for your buck? We’ll make it easy for you. I mean, sure, we’re biased, but hear us out. This August’s fifth annual Call to Action Conference is not only: Less expensive than most conferences of its caliber (tickets range from $749—$999 CAD), it’s also designed for…

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Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early). Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy…

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